Our story

Created in 1945 and in the early days specializing in mechanical toys, Vulli has become over the years a famous specialist in the world of baby care and early learning toys.

For more than 60 years, Vulli has designed and created products adapted to the various stages of a child's development.

A few significant events...

1860

Creation of the DELACOSTE company specializing in rubber toys.

1945

Creation of Etablissements VULLIERME by Mr. Joseph Vullierme. This traditional company manufactures cut and pressed metal parts.

1947

Launch of the first mechanical toys under the first trademark: JOUETS MONT-BLANC

1961

Creation of Sophie la girafe® on May 25th at the DELACOSTE head office, located on Nazareth street in Paris.

1975

Launch of The family tree house under the second trademark: CREATIONS VULLIERME


1981

Creation of the VULLI brand, which gathers under the same name MONT-BLANC and VULLIERME products.

1982

The VULLIERME company acquires the MASSON company and the DELACOSTE company.

It now employs 296 people spread over 3 establishments: Rumilly, Asnières sur Oise and Lyon (France).

1989

The VULLIERME company is purchased by the Alain THIRION group and becomes the VULLI company.

2011

50th anniversary of Sophie la giraffe®

with an artworks auction by renowned artists exploring the theme '' Sophie vue par... ''. 

Proceeds are donated to "Révolution Cancer", a research program on personalized cancer treatments.

2015

To celebrate its 40th anniversary,

The magic tree returns in its original version.

For this limited edition, each tree is numbered and becomes a collector item.

2018

Creation of the Klorofil collection around the famous Magic Tree.

Nowadays

The VULLI company is still based in Rumilly, France. 

Sophie la girafe® and the Klorofil Tree are still made in our workshop along with many other products.


To this day, Sophie la girafe has been sold in over 50 million units worldwide

and is available in more than 75 countries.

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